Festival fever
24 Jun 2011 | by Clementine Marcel and David Akeredolu
of female attendees spent an average of 220 on their festival outfits, in comparison to 15% of male ...
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Molson Coors launches Animée campaign for 'crucial' female market
27 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
-the-line marketing drive for its Animée brand, said to target the "crucial" female sector, with sampling activity...The brand launched in July last year as the brewer's first lager to specifically target female consumers. It is available in three varieties standard, ros and citrus. Molson Coors has launched a ... at Molson Coors, said: "The female market is crucial to the long term health of the UK beer industry. Anim e ...
Malibu partners with Alesha Dixon to promote winter cocktails range
15 Oct 2010 | by Loulla-Mae Eleftheriou-Smith
to 25-year-old females. "This campaign will help reinforce our message that Malibu is instrumental ...
Profile: Michael Bates, marketing director, Morrisons
16 Jun 2010 | by Joe Thomas
as 'tacky and small', did not help. Following the merger with Safeway, Bates hired DLKW in 2006 to handle ... disappointed when (Bolland) left - he patently wasn't a retailer.' The DLKW-inspired strategy continues ... future.' James Pool, managing director of DLKW, describes Bates as a strong asset to the Morrisons ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
