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Profile: Michael Bates, marketing director, Morrisons
16 Jun 2010 | by Joe Thomas
as 'tacky and small', did not help. Following the merger with Safeway, Bates hired DLKW in 2006 to handle ... disappointed when (Bolland) left - he patently wasn't a retailer.' The DLKW-inspired strategy continues ... future.' James Pool, managing director of DLKW, describes Bates as a strong asset to the Morrisons ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.



