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Profile: Michael Bates, marketing director, Morrisons

as 'tacky and small', did not help. Following the merger with Safeway, Bates hired DLKW in 2006 to handle ... disappointed when (Bolland) left - he patently wasn't a retailer.' The DLKW-inspired strategy continues ... future.' James Pool, managing director of DLKW, describes Bates as a strong asset to the Morrisons ...

 

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