Female marketers make their mark on Power 100
17 May 2012 | by Nicola Clark
Four of the UK's top 10 marketers in the Power 100 are women, with a total of 27 women making the list.
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Media360: John Lewis to expand Never Knowingly Undersold campaign to radio
18 May 2012 | by Maisie McCabe
% to 80% of John Lewis shoppers are female decision-makers, but when people thought of John Lewis ...
Adwatch (May 16) Top 20 recall: Bird's Eye
15 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London
Recall rank % 1 -6 Morrisons DLKW Lowe/MEC 49 ...
The Myth of Work Life Balance
09 May 2012 | by Nicola Clark
, female employee at Facebook who came into her office to talk about how to achieve a work-life balance ... needed, today's female workforce is increasingly disillusioned with the corporate treadmill, and just 12 ...
Adwatch (May 2) Top 20 recall: Florette
09 May 2012 | by Russell Ramsey, executive partner, JWT London
6 ( ) Morrisons DLKW Lowe/MEC 41 7 ( ) Nissan Juke TBWA London ...
Editor's Comment: Brands face a tough social-media choice
02 May 2012 | by Noelle McElhatton
Brands are just beginning to experiment with Pinterest, a site that has generated more buzz than bucks - so far. For Honda, Confused.com and Harrods, one of Pinterest's attractions is that it has a defined demographic, with females accounting for 60% of users. Which begs the question: should ...
Batchelors targets women with 'female Pot Noodle'
01 May 2012 | by John Reynolds
believes Deli Box s point of difference is that it will be marketed to a female demographic. He said ...
Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco
25 Apr 2012 | by Richard Warren, Joint chief executive, DLKW Lowe
Chain's '£5 off £40' offer ignores its fundamental strategic problems
The myth of the ageless society
19 Apr 2012 | by David Benady
. 'There is a recognition that you live from birth to 85. We call it the "Viagra zeitgeist". There is a ...
Copenhagen
19 Apr 2012 | by Gemma Charles
pint of mild. - Associate Copenhagen with its parent brand. A small percentage increase in female ... , which has about half the proportion of female beer drinkers as Ireland or the US. In the UK, approximately 12% of female drinkers drink beer; in Ireland and the US, it is closer to 25%. To break ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
