CREATIVE STRATEGY: Sponsors' double fault at Wimbledon
07 Jul 2011 | by Simon S Kershaw
visual is a shot of female tennis star Maria Sharapova. But instead of tennis whites, she s wearing a tee ...
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was carried out in September across senior UK marketers. 48% of the respondents were male, 52% female. ...
visual is a shot of female tennis star Maria Sharapova. But instead of tennis whites, she s wearing a tee ...
petrolheads, former Lotus marketer Andrews is that rarest of creatures - a female automotive marketing ... -copy print and outdoor ads by DLKW described in detail. It will be interesting to see how Davies allocates ...
executive from Anne Mulcahy in July 2009, it was the first all-female handover of the top job in a major US ...
location with models- the female model to look glamorous and appealing to the target market, the male ...
female brand ambassador for Emporio Armani underwear and Armani Jeans. ...
and DLKW 's head of delivery Susie Macarthur as delivery director. They will both report to Albion ...
at AMV BBDO, to finance director. Susie Macarthur joins the agency from DLKW where she was head ...
include Pfizer's Viagra, Burger King, Dairy Farmers of Canada and Heineken; and in the US it has brands ...
. These include: knowing the gender of your database; creating female and male versions of emails with relevant ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.