Adwatch (April 18 ) Top 20 recall: Lynx
18 Apr 2012 | by Matthew Heath, chief strategy officer, LIDA
= ( ) Morrisons DLKW Lowe/MEC 30 13= (15=) Homebase Leo Burnett/Mindshare 30 ...
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Female marketers make their mark on Power 100
17 May 2012 | by Nicola Clark
Four of the UK's top 10 marketers in the Power 100 are women, with a total of 27 women making the list.
How brands are innovating their way out of the 'squeezed middle'
23 Mar 2012 | by Nick Hughes
-edition Diet Coke pack design features a female face in striking silhouette with hyper-colour lips. Cans carry ...
Lynx sponsors panda mating programme at Edinburgh Zoo
19 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
The sponsorship programme feeds into Lynx's existing body of marketing activity for Attract, its first unisex variant . Edinburgh Zoo houses giant pandas Tian Tian and Yang Guang, on loan from China for a 10-year period, as part of a panda research and conservation programme. Female panda Tian Tian ...
Brand barometer: Social media performance of Lynx
16 Mar 2012 | by Gemma Charles
-catching marketing creates a steady stream of positive conversation - but if the female fragrance becomes a permanent fixture, Lynx will need to consider its approach on social as male and female behaviour in social spaces ...
Consumer insight: what marketers need to know about the New Type A woman
28 Feb 2012 | by Nicola Clark
Clark unveils a category of female who will shape future brand marketing strategies....Type A', a fresh breed of empowered, but highly empathetic, female consumers, form the key target ... -president at Revlon, says that women now have a greater balance in their outlooks and that today's typical female ... There has been a major increase in female entrepreneurs in the past 10 years. Source: Everywoman ...
Skyn condom brand takes testimonial approach
13 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
The outdoor and digital campaign, created by Blac, launches the product s first global position as a premium condom brand, targeting women. The creative features female testimonials supporting the product's strapline, "The closest thing to wearing nothing". Barry McCool, head of global marketing ...
Lynx 'the chain' by BBH
01 Feb 2012
Lynx has launched a TV spot to promote Lynx Attract, which includes a female fragrance.
Olympic hopefuls join Pantene campaign
30 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
Procter & Gamble (P&G) has signed up several female athletes, including British cyclist Victoria
Lynx 'cops and robbers' by BBH
25 Jan 2012
Lynx is promoting a new variant, called Lynx Attract, that includes a female fragrance....The campaign will launch with a teaser video created by Bartle Bogle Hegarty and directed by Chris Palmer that is designed to show the impact of the "Lynx Effect" on both sexes. A female cop and a male robber run through the streets in a seemingly intense chase scene. The film ends with the strapline ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
