Media Relations: Yorkshire mall set for £175k media support
13 May 2005 | by Dan Bloch
market is predominantly female 25 to 55-year-olds, with a bias towards the more affluent shoppers ...
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Editorial: Roddick still has the flair to walk the walk
17 Jun 2005 | by Danny Rogers, danny.rogers@haynet.com
During the 1980s Roddick was lauded as a female - and, more unusually, an ethical - exemplar of that decade's go-getter culture. But the backlash inevitably took place in the 1990s as her Body Shop empire came under harsh scrutiny, and found its once unique selling point eroded by supermarkets and other non ...
Campaign: Second Opinion
22 Oct 2004
sense: its cross-party appeal united fans and, critically, pulled in the female fans who are swayed more ... females would make sense. The challenge is to balance the fashion and footy credentials. The PR team got ...
Campaign: Hasbro resurrects My Little Pony brand - Consumer PR
10 Sep 2004 | by Donna Werbner
that female readers who had grown up with My Little Pony, and might now have children themselves, were aware ...
Viska tasked with raising comms at retailer New Look
22 Nov 2002 | by LYNNE ROBERTS
he made inappropriate comments to a female member of staff at a Retail Week Awards dinner. He left ...
CAMPAIGNS: Summers is winner in the sexes battle - Consumer PR
10 Mar 2000 | by BEN BOLD
female - clientele and designed a campaign to increase this customer base. Radio station Heart ... female 20- to 35-year-olds in the London area. News agencies, the national press ...
FOCUS: SPONSORSHIP - Make the most out of being a sponsor/Just sponsoring events is no longer enough to keep the public interested in a brand. To get the most out of their investment, companies are turning to PR to create a spin-off attraction
30 Apr 1999 | by LEXIE GODDARD
campaign linking its female-only deodorant brand Soft and Gentle with pop singer Louise, who was seen ... of coverage, one in five of which said: Soft and Gentle is Britain s number one female anti ...
STOP PRESS: LawsonClarke to target young drivers
19 Mar 1999 | by ED SHELTON
is to target female and young drivers. LawsonClarke was retained by Castrol International five months ago...Lubricant retailer and marketer Castrol UK has hired LawsonClarke to handle its PR and media relations. The agency won the year-long contract after a competitive two-way pitch. The agency s brief is to target female and young drivers. LawsonClarke was retained by Castrol International five months ago ...
BMA hired to raise Hallmark’s profile on UK card market
26 Feb 1999 | by SIMON ELLERY
it out, Reed said. BMA will target female 25- to 44-year-olds through women s magazines as well ...
Shaffer taken on to spearhead Fuller’s profile-raising drive
11 Jul 1997 | by JEMIMAH BAILEY
to open at the end of the summer. It will target 25- to 35-year-olds and will have a female friendly ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
