Santander targets females with 'more human' marketing strategy
07 Mar 2012 | by Alex Brownsell
to female consumers.
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Female marketers make their mark on Power 100
17 May 2012 | by Nicola Clark
Four of the UK's top 10 marketers in the Power 100 are women, with a total of 27 women making the list.
Brand Builder: Virgin Money
19 Jan 2012 | by Alex Brownsell
, and DLKW Lowe joint chief executive Tom Knox, who spent a decade working on the Halifax ad account ... Executive, DLKW Lowe Retail banking in the UK is the mother of all dysfunctional markets. With levels ...
MasterCard sponsors The Brits content on Vevo
13 Jan 2012 | by Maisie McCabe
and Adele (British female solo artist) on the Vevo site. Live performances from the awards and exclusive ...
Year in review: 2011 Money and morals
16 Dec 2011 | by Kate Magee
resigns after a video of them making sexist off-mic comments about a female assistant referee is leaked ...
Marketing's Adwatch of the Year 2011
13 Dec 2011 | by Gail Kemp
Total 1 3 Morrisons DLKW Lowe/ MEC 36 409 22.71 66 ... DLKW Lowe/MEC 55 19.01 2011 22.71 66.21 7= - Asda Saatchi Saatchi ...
Recruitment - Desperately seeking account managers
24 Nov 2011 | by Joe Lepper
to get back in. Those female account managers who have taken a career break to start a family are finding ...
29 under 29: Not the usual suspects
10 Nov 2011 | by Kate Magee
role. The youngest female member of the firm's global management team, she manages an internal team ...
Brand manager of the week: Natalie Cowen, Head of brand and communications, First Direct
08 Nov 2011
- Describe yourself in three words. Calm, passionate, thoughtful. - Define marketing. A way of telling people why they should buy your product/service. - What would you be if you weren't a brand manager? The first female F1 driver or an Olympic dressage rider. - What advice would ...
Lloyds Banking Group's Catherine Kehoe on finding the right voice for Halifax
20 Oct 2011 | by Alex Brownsell
-term creative partner DLKW Lowe, the bank rolled out an ad campaign that again included singing staff ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
