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Disney to push W.I.T.C.H. brand
18 Feb 2005 | by Ian Hall
W.I.T.C.H. tells the story of five female friends - the letters correspond to their initials - and is aimed at nine- to 12-year-old girls. A magazine launches in the UK on 6 April, while an animated TV series will kick off on the Jetix channel (formerly Fox Kids) three days later. Books and various ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
