P&G picks Olympic athletes for brand ambassadors
30 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
Female Ben Rushgrove, paralympic athletics, P G Liam Tancock, swimming, Gillette Sophia Warner ...
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Female marketers make their mark on Power 100
17 May 2012 | by Nicola Clark
Four of the UK's top 10 marketers in the Power 100 are women, with a total of 27 women making the list.
Andrex unveils CGI puppy in latest ad campaign
02 Dec 2010 | by Alex Brownsell
The 15m campaign, by JWT London, launched yesterday (2 December) with a TV ad during ITV1 s I m a Celebrity Get Me Out Of Here! , depicting a world of CGI puppies. In the humorous ad, a female ... for her arrival, including baking a cake and running the bath. Viewers will see the female puppy ...
Master, Nadav and Telfer Triumph at Campaign Photo Awards
07 Jul 2010 | by Suzanne Bidlake
location with models- the female model to look glamorous and appealing to the target market, the male ...
Weedol Rootkill Plus 'B movie' by DLKW
01 Apr 2010
Scott's Miracle-Gro Company has launched a campaign to promote Weedol's latest weed-killer, Weedol Rootkill Plus.
Dettol tops ranking of most motivating TV ads
03 Nov 2009 | by Daniel Farey-Jones
nightmare but this place isn't. Morrisons - The Search for Fresh Fish (DLKW). Robert Lindsay is seen ...
Brand Health Check: Kleenex
09 Sep 2008 | by Jeremy Lee
of the cosmetics brands. Make a connection with the female customer by positioning it in emotional terms ...
Morrisons rebounds on the back of 'value with quality' positioning
26 Aug 2008 | by Miranda Fitzgerald
commercials, created by DLKW, have appeared in the Adwatch top 20 ranking 20 times, 16 of them in the top 10 ...
People's choice: most irritating ads of 2007
08 Jan 2008 | by David Tiltman
Sheilas Wheels In-house 40 12 TRESemme In-house 38 13 Halifax DLKW 37 14 Sun Onine ...
Thoroughly modern mothers
23 Oct 2007 | by Jane Bainbridge
% more on their weekly grocery shopping than the average female main shopper and spent 8% more ... obvious female market, which made the launch of Sheilas Wheels, a brand aimed at women, in October 2005 ... set, says Cunningham, is not so prevalent in marketing. There is a poor understanding of the female ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
