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Healthcare: Resolute aids launch of Mentor's Puragen

-year-old, mainly female audience, via case studies and surveys. Mentor won approval to market ...

Impulse updates image for fragrance launch - Consumer PR

with young, stylish female celebrities, who contributed their own mantra of what it means to be a modern ...

Media Analysis: Teen titles vital to cosmetics firms

with journalists and know what they are planning. 'There seems no end to what the teenage female market wants ...

Kimberley-Clark appoints CPN for Poise promotion

Countrywide Porter Novelli has landed a remit to promote Kimberly-Clark's range of Poise female

MEDIA BRIEFS: Your Hair targets trendy young females

. The company said it is aimed at 'young, trendy, fashion-conscious 17 to 29-year-old females'. The first issue...Origin Publishing is launching Your Hair magazine, which will be published every six weeks. The company said it is aimed at 'young, trendy, fashion-conscious 17 to 29-year-old females'. The first issue, December/January, is on sale for pounds 2.25 on 31 October with an accessories purse covermount. With an 80 ...

CAMPAIGNS: Weekly Web Watch - Persil senses time to bill its caring image

heady female scent through the cultivation of hirsute armpits. These and other bizarre revelations can ...

Countrywide takes on consumer PR for Dove

to build on the strength of the brand. It is essentially a female brand that women trust ...

Charles Barker gives Maybelline a cosmetic makeover in the UK

the female consumer titles and the national press. The agency was appointed to handle the six ...

Focus: Marketing Comms - The faces behind the brand names

audience, the core of which is female. But Afreeka is not made by a youth specialist like Britvic ... for products associated with male values and not the sexy, female values we were trying to communicate ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.