Adwatch (April 18 ) Top 20 recall: Lynx
18 Apr 2012 | by Matthew Heath, chief strategy officer, LIDA
= ( ) Morrisons DLKW Lowe/MEC 30 13= (15=) Homebase Leo Burnett/Mindshare 30 ...
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Female marketers make their mark on Power 100
17 May 2012 | by Nicola Clark
Four of the UK's top 10 marketers in the Power 100 are women, with a total of 27 women making the list.
Lynx sponsors panda mating programme at Edinburgh Zoo
19 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
The sponsorship programme feeds into Lynx's existing body of marketing activity for Attract, its first unisex variant . Edinburgh Zoo houses giant pandas Tian Tian and Yang Guang, on loan from China for a 10-year period, as part of a panda research and conservation programme. Female panda Tian Tian ...
Brand barometer: Social media performance of Lynx
16 Mar 2012 | by Gemma Charles
-catching marketing creates a steady stream of positive conversation - but if the female fragrance becomes a permanent fixture, Lynx will need to consider its approach on social as male and female behaviour in social spaces ...
Skyn condom brand takes testimonial approach
13 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
The outdoor and digital campaign, created by Blac, launches the product s first global position as a premium condom brand, targeting women. The creative features female testimonials supporting the product's strapline, "The closest thing to wearing nothing". Barry McCool, head of global marketing ...
Olympic hopefuls join Pantene campaign
30 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
Procter & Gamble (P&G) has signed up several female athletes, including British cyclist Victoria
Sector Insight: Men's grooming and shaving
25 Jan 2012 | by Jane Bainbridge
MAIN PLAYERS ZAID AL-QASSAB - Beauty and grooming marketing director, Procter Gamble UK Ireland Al-Qassab has been with Procter Gamble for 18 years. His current marketing remit covers Gillette and other male-focused brands Braun and Head Shoulders, as well as female beauty brands ...
Girls get the 'Lynx effect'
23 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
" of the brand within the female deodorant market, which means the brand "doesn t need to market to girls ... brand in other markets, launching a female fragrance to accompany its new product, Axe Anarchy ... on 1 February, supported by digital, outdoor and PR activity. The ad features a female American "cop ...
P&G picks Olympic athletes for brand ambassadors
30 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
Female Ben Rushgrove, paralympic athletics, P G Liam Tancock, swimming, Gillette Sophia Warner ...
SCA Hygiene meets shops for CRM brief
17 Nov 2011 | by Sara Kimberley
, DLKW Lowe and Carat. In June, SCA appointed BSUR Amsterdam to handle the 20 million pan ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
