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Santander targets females with 'more human' marketing strategy

to female consumers.

Brand Builder: Virgin Money

, and DLKW Lowe joint chief executive Tom Knox, who spent a decade working on the Halifax ad account ... Executive, DLKW Lowe Retail banking in the UK is the mother of all dysfunctional markets. With levels ...

Brand manager of the week: Natalie Cowen, Head of brand and communications, First Direct

- Describe yourself in three words. Calm, passionate, thoughtful. - Define marketing. A way of telling people why they should buy your product/service. - What would you be if you weren't a brand manager? The first female F1 driver or an Olympic dressage rider. - What advice would ...

Lloyds Banking Group's Catherine Kehoe on finding the right voice for Halifax

-term creative partner DLKW Lowe, the bank rolled out an ad campaign that again included singing staff ...

Adwatch (Oct 19) - Top 20 recall: Halifax

=) Morrisons DLKW Lowe/MEC 34 7= ( ) T-Mobile Saatchi Saatchi/ MEC 32 ...

Adwatch (Sept 7) - Top 20 recall: HSBC aims for peace of mind

/ Mindshare 31 8= (-) Morrisons DLKW Lowe/MEC 30 ...

Government-backed Money Advice Service rolls out debut ad campaign

. The TV ad, by DLKW Lowe, launches tomorrow (9 June) with a slot during ITV1's 'Emmerdale', with outdoor ... , our advice is free and unbiased and we won t sell them anything." DLKW Lowe was hired ...

Howard quits the Halifax over ad snub?

Howard Brown, the Halifax employee who enjoyed fame in DLKW's singing and dancing ads over the past...." In February, the bank moved its advertising account from DLKW Lowe to Adam Eve . The former branch worker ...

Adwatch (20 April) - Top 20 recall: NatWest aims to be helpful

/TV Buyer Recall rank % 1 (5=) Morrisons DLKW Lowe ...

Lloyds Banking Group rejigs marketing set-up as top Halifax marketer leaves

, moving the business out of DLKW Lowe, and ending a 10-year partnership with the agency. He took up his ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.