Adwatch (May 16) Top 20 recall: Bird's Eye
15 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London
Recall rank % 1 -6 Morrisons DLKW Lowe/MEC 49 ...
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Female marketers make their mark on Power 100
17 May 2012 | by Nicola Clark
Four of the UK's top 10 marketers in the Power 100 are women, with a total of 27 women making the list.
RKCR/Y&R lands advertising brief for brewers association
10 May 2012 | by Anne Cassidy
RKCR/Y R was appointed to the advertising account for the Global Brewers Initiative after a pitch against DLKW Lowe and the start-up agencies Now and 101. The pitch process, which kicked off in January, was handled by AAR. The initiative comprises a number of brewers working with the British Beer Pub ...
Adwatch (May 2) Top 20 recall: Florette
09 May 2012 | by Russell Ramsey, executive partner, JWT London
6 ( ) Morrisons DLKW Lowe/MEC 41 7 ( ) Nissan Juke TBWA London ...
Trading places: this week's people moves
04 May 2012 | by Daniel Farey-Jones
female chairman of the Advertising Association, in Brand Republic's round-up of this week's people moves...Advertising Blue Hive , WPP's dedicated agency for Ford, has appointed Karin Onsager-Birch as its executive creative director. ( Campaign ) Cilla Snowball , the group chairman and group chief executive of Abbott Mead Vickers BBDO , has become the first female chairman of the Advertising ...
VCCP lands £25 million Muller ad account
03 May 2012 | by Jeremy Lee
-style yoghurt featuring two female centaurs. Last month, Muller drafted in Michael Inpong to replace Rolston ...
Foster's 'Lucy' by Adam & Eve
02 May 2012
agony uncles 'Brad' and 'Dan' getting their first female caller.
Batchelors targets women with 'female Pot Noodle'
01 May 2012 | by John Reynolds
believes Deli Box s point of difference is that it will be marketed to a female demographic. He said ...
Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco
25 Apr 2012 | by Richard Warren, Joint chief executive, DLKW Lowe
Chain's '£5 off £40' offer ignores its fundamental strategic problems
Copenhagen
19 Apr 2012 | by Gemma Charles
pint of mild. - Associate Copenhagen with its parent brand. A small percentage increase in female ... , which has about half the proportion of female beer drinkers as Ireland or the US. In the UK, approximately 12% of female drinkers drink beer; in Ireland and the US, it is closer to 25%. To break ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
