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RKCR/Y R was appointed to the advertising account for the Global Brewers Initiative after a pitch against DLKW Lowe and the start-up agencies Now and 101. The pitch process, which kicked off in January, was handled by AAR. The initiative comprises a number of brewers working with the British Beer Pub ...
female chairman of the Advertising Association, in Brand Republic's round-up of this week's people moves...Advertising Blue Hive , WPP's dedicated agency for Ford, has appointed Karin Onsager-Birch as its executive creative director. ( Campaign ) Cilla Snowball , the group chairman and group chief executive of Abbott Mead Vickers BBDO , has become the first female chairman of the Advertising ...
agony uncles 'Brad' and 'Dan' getting their first female caller.
pint of mild. - Associate Copenhagen with its parent brand. A small percentage increase in female ... , which has about half the proportion of female beer drinkers as Ireland or the US. In the UK, approximately 12% of female drinkers drink beer; in Ireland and the US, it is closer to 25%. To break ...
. It is not the first time Carlsberg has attempted to grow its female consumer base. In 2010 it launched alcoholic fruit ... Europe, so we are expanding it. The image and bitterness of lager often acts as a barrier to female ...
, this demographic includes 8.5m UK women (one third of the country's female population) and is an affluent ...
-the-line marketing drive for its Animée brand, said to target the "crucial" female sector, with sampling activity...The brand launched in July last year as the brewer's first lager to specifically target female consumers. It is available in three varieties standard, ros and citrus. Molson Coors has launched a ... at Molson Coors, said: "The female market is crucial to the long term health of the UK beer industry. Anim e ...
from Peroni, created by The Bank. The ad was shot in a 60s style and featured male and female models ...
to generate headlines. Its stunts have included the roll- out of a 10 Viagra-laced beer, Royal Virility ...
and discerning females". Commenting on the new range, Simon Thomas, deputy managing director for Pernod Ricard ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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