Review of the Year: Top 10 marketing mishaps in 2011
20 Dec 2011 | by Nicola Clark
previously argued that female footballers should wear skimpier kits to increase the popularity of the women ...
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Diet Coke partners with IPC to boost fashion strategy
23 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
female puppets that have featured in its marketing activity, which most recently promoted a tie ...
Adwatch (Sept 14) - Top 20 recall: Lucozade
14 Sep 2011 | by Nigel Roberts, Creative director, Leagas Delaney
% 1 ( ) Haribo TBC Inc/Walker Media 37 2 (8=) Morrisons DLKW Lowe ... 13 ( ) WH Smith DLKW Lowe/Carat 21 14 ( ) Avon Super Shock Mascara ...
CREATIVE STRATEGY: Sponsors' double fault at Wimbledon
07 Jul 2011 | by Simon S Kershaw
visual is a shot of female tennis star Maria Sharapova. But instead of tennis whites, she s wearing a tee ...
Adwatch (July 6): Top 20 recall - Evian makes its position clear
07 Jul 2011 | by Ryan Shaw, Creative director, The Bank
=) Morrisons DLKW Lowe/MEC 25 13= ( ) Domino's Pizza Big Communications ...
Private View: Ed Morris and Lucy Blakstad
06 May 2011
talented animators at art school. In the style of the Open University circa 1970, the dull female voice ...
Adwatch (9 Feb) - Top 20 recall: Innocent yet memorable?
08 Feb 2011 | by Steve Hastings, Planning partner, Isobel
18= (17=) Morrisons DLKW Lowe/MEC 35 18= -3 Marks Spencer ...
Coca-Cola to relaunch Coke Zone online loyalty scheme
19 Jan 2011 | by Sarah Shearman
throughout February could win a daily prize of 10,000. The push, aimed at Diet Coke's core female market ...
NMA names 2010's Top 10 most effective newspaper ads
15 Jul 2010 | by Arif Durrani
(ZenithOptimedia), a PG Tips ad by Mother (Mindshare), DLKW s NHS Give Blood ad (Starcom MediaVest / MediaCom ...
Lean Mean Fighting Machine lands online Dr Pepper task
22 Apr 2010 | by Matt Williams
that saw a blonde female cheerleader dancing on a webcam. However as the video progressed, the cheerleader ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
