TV debate attracts 9.4m viewers and creates online frenzy
16 Apr 2010 | by Sara Kimberley
of female visitors to their site, with 44%, compared to Labour's 43% and the Liberals' 31%. The site also ...
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Department for Education marketing team to close in restructure
17 Jan 2012 | by Gemma Charles
. The department s last major multimillion-pound campaign under the Labour government, created by DLKW Lowe ...
What women really want
14 Apr 2010 | by Nicola Clark
LONDON - Tactics used by political parties to woo female voters are clumsy and outdated....in an attempt to connect with the female electorate and humanise their party-leader husbands. Both main ... of gender.' Gender-equality campaign group the Fawcett Society argues that the female demographics ... that is well understood by brands - that female-specific marketing is often a blunt and ineffective instrument ...
Tory leader's wife debuts Sam Cam
06 Apr 2010 | by Sara Kimberley
As the parties prepare for a month of campaigning in the run up to the next General Election, officially called for 6 May, the Conservative leader's wife launched Sam webcameron as part of a campaign strategy to attract young female voters. The YouTube video channel , renamed from webcameron, shows ...
COI proposes model for measuring advertising effectiveness of public-sector marketing
01 Dec 2009 | by Gemma Charles
Lund, the former chairman of ad agency DLKW, who was named chief executive of the COI in February, have ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
