Female marketers make their mark on Power 100
17 May 2012 | by Nicola Clark
Four of the UK's top 10 marketers in the Power 100 are women, with a total of 27 women making the list.
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Conde Nast offers advertisers tablet metrics
25 May 2012 | by Nick Batten
of the digital and social media behaviour of the younger female Glamour audience. Follow Nick Batten ...
Hub Digital Networks launches into digital out of home sector
16 May 2012 | by Nick Batten
in more than 250 salons nationwide, reaching affluent females, and previously managed its sales in ...
Elle to make David Beckham first solo male cover star
10 Apr 2012 | by Nick Batten
Elle, which usually features female celebrities and models on its cover, has broken with tradition in a nod to the 2012 Olympic Games. The July issue of Elle goes on sale on 30 May and reaches subscribers on 28 May. Usually a fiercely guarded secret among glossy magazines, Elle has not only ...
Unilever to launch new 'pleasure hunt' game for Magnum Infinity
03 Apr 2012 | by Sarah Shearman
The 'Magnum Pleasure Hunt Across the Globe 2' game, created by Lowe Brindfors, features a "pleasure-seeking" female character visiting various locations around the world, including New York and Rio de Janeiro. The game, which is hosted on a dedicated site and goes live at midday today (3 April ...
Advertising and media industry in youth opportunities push
20 Mar 2012 | by Daniel Farey-Jones
DataScience Di5 Different Digger DLKW Lowe Double Negative ...
Trading Places: this week's people moves
09 Mar 2012 | by Daniel Farey-Jones
, Phil Cockrell and Graham Storey, are leaving the agency to join DLKW Lowe. The pair are not being ...
Social video: Disruption in the media economy
05 Mar 2012 | by Suzanne Bidlake
, Coca-Cola, Guinness and Energizer. Females between 16 and 24 would rather be at home accessing all ... influential for females. Males of that age are most influenced by forums or mates. TV is still credible ...
Olympic hopefuls join Pantene campaign
30 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
Procter & Gamble (P&G) has signed up several female athletes, including British cyclist Victoria
MasterCard sponsors The Brits content on Vevo
13 Jan 2012 | by Maisie McCabe
and Adele (British female solo artist) on the Vevo site. Live performances from the awards and exclusive ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
