Diet Coke partners with IPC to boost fashion strategy
23 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
female puppets that have featured in its marketing activity, which most recently promoted a tie ...
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Elle to make David Beckham first solo male cover star
10 Apr 2012 | by Nick Batten
Elle, which usually features female celebrities and models on its cover, has broken with tradition in a nod to the 2012 Olympic Games. The July issue of Elle goes on sale on 30 May and reaches subscribers on 28 May. Usually a fiercely guarded secret among glossy magazines, Elle has not only ...
Cosmo still feisty at 40
29 Feb 2012 | by Arif Durrani and Nick Batten
-styled bible for millions of "fun fearless females" has long resonated in the UK and it's no coincidence ...
Baxter celebrates positive power of journalism
02 Feb 2012 | by Katherine Levy
on Lucian Freud's female sitters prime Sunday Times cover fodder. But instead of a "safe" Freud portrait ...
Trading places: this week's people moves
14 Oct 2011 | by Sara Kimberley
last year sold DLKW to Lowe for 28m, from TBWA\Group UK, where he sat on the executive board and held ...
Elle magazine creates app and campaign for Nokia 700
14 Oct 2011 | by Sophie Maden
unique relationship with Nokia's target female audience and we are looking forward to seeing the results ...
Bauer report advises brands how to engage with women
14 Oct 2011 | by Sophie Maden
The magazine publisher teamed up with independent research agency Clear to question a thousand women aged 18 to 44 about the ways they communicate. The research, which will be launched to Bauer's advertisers at an event today (14 October), examines how brands can engage with a female audience across print ...
Stylist celebrates biggest issue with three London Fashion Week covers
14 Sep 2011 | by Sophie Maden
in October 2009 and targets female readers aged 20 to 40, with a focus on fashion, beauty and style ...
Forum: Is women's mag market full?
08 Sep 2011 | by Alasdair Reid
the entire sphere of female interests in any seven-day period? This should be an exciting time to be involved ...
Natmag and Hachette combine as Hearst Magazines UK
01 Aug 2011 | by Daniel Farey-Jones
magazine business of French publisher Lagardere . It brings together Hachette's female-focused portfolio ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
