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Tesco debuts 'Delivery Dash' Facebook game

The game , by social-media agency Yomego, primarily targets female Tesco shoppers and is based on the theme of making a Tesco delivery. Players must pack shopping baskets for their friends against the clock. It has several levels increasing in difficulty. The average player is spending 30 minutes a ...

Understanding older women gamers

Who s betting that Britain is facing a looming epidemic of older, female gamblers? Just about ... of these women say that they game just to pass the time (63%), but in addition, half of 45+ female gamers say ... to Cityville be available on prescription? In follow up in-depth interviews with older female gamers, we ...

Trend report: how to further your career in media as a female

In the first of our new series of Trend Report features, Suzy Bashford looks at how females...since the phrase "glass ceiling" was originally coined to denote the invisible barrier to female ... why women are not being promoted as readily as men in media and to quiz three female panellists ... words "babies" and "work/life balance" were even uttered was the female psyche. All three speakers ...

Lynx backs iAds in £8m campaign

The campaign, created by BBH, launches next week and will be supported by print, TV, digital, gaming and PR activity. Called "Falling Angels", the campaign claims that the new fragrance is "so tempting, it will make female angels fall from the sky for it". The iAd will allow iPhone and iPod Touch ...

Pick & Turkey league (03 Dec 2010)

1 Beta Thomas Cook The Redknapp's holiday 2 DLKW Halifax employee ...

Pick & Turkey league (19 Nov 2010)

1 Beta Thomas Cook The Redknapp's holiday 2 DLKW Halifax employee ...

Game consolidates media into Rocket

-market customers and the growing numbers of female and young gamers, while Gamestation focuses on more dedicated ...

Amanda Andrews on Media: Getting in on the game

demographic and made games more female-friendly. And, as financial constraints mean families spend more time ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.