Consumer: Sports bra shows some real panache
10 May 2012 | by Hannah Crown
celebrity associations by sending the bra to female Strictly Come Dancing contestants, who trained wearing ...
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Halfords 'best trips last a lifetime' by DLKW Lowe
15 May 2012
Halfords' summer campaign, by DLKW Lowe, centres around a TV spot.
Speedo calls in Iris PR to refocus as lifestyle brand
01 May 2012 | by Sara Luker
of lifestyle products, which include a female shape range named Sculpture, a learn-to-swim range for children ...
Elle to make David Beckham first solo male cover star
10 Apr 2012 | by Nick Batten
Elle, which usually features female celebrities and models on its cover, has broken with tradition in a nod to the 2012 Olympic Games. The July issue of Elle goes on sale on 30 May and reaches subscribers on 28 May. Usually a fiercely guarded secret among glossy magazines, Elle has not only ...
Sport: Lady jockeys put on the ultimate show
09 Feb 2012 | by John Owens
A female jockeys-only event saw HRSM develop a campaign involving X Factor winner Alexandra Burke....August, when all the races were restricted to female jockeys. It was branded the 'Edinburgh Woollen Mill ... of the national press To highlight the talent of female jockeys To drive ticket sales ... shoot with the Daily Mail was also secured and organised with ten leading female jockeys. The race ...
Olympic hopefuls join Pantene campaign
30 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
Procter & Gamble (P&G) has signed up several female athletes, including British cyclist Victoria
Claire Furlong: Ready for the media scrum
26 Jan 2012 | by Kate Magee
. Perhaps this comes from growing up as a female in the male-dominated world of sport. At 14, she was making ... a moment on tour when you will have a few tears, whether you are male or female. But just like ...
Darts is a serious sport
19 Jan 2012
forgiven for thinking that DLKW Lowe's Tom Knox was moonlighting as a darts official....Knox was the only spectator to rock up to Lakeside Country Club dressed in a smart business suit, eschewing the usual choice of superhero outfit or animal costume. There was a strong DLKW Lowe presence ... particularly impressed to hear that DLKW Lowe's global head of HR had booked the week off and moved into a ...
Review of the Year: Top 10 marketing mishaps in 2011
20 Dec 2011 | by Nicola Clark
previously argued that female footballers should wear skimpier kits to increase the popularity of the women ...
Betfair pushes casino offering with Will Greenwood
17 Oct 2011 | by Sara Kimberley
The ad, created by Big Al's Creative Emporium, features Greenwood being rudely awakened in his house by a Las Vegas boxing compere with a microphone, surrounded by glamorous female dealers. Another version of the ad features former England cricketer Michael Vaughan. The 30-second spots promoting ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
