Fallon lands £5m House of Fraser ad account
07 Apr 2011 | by Matt Williams
of its marketing activity in-house. However in 2008 the department store did appoint DLKW Lowe ...
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Festival fever
24 Jun 2011 | by Clementine Marcel and David Akeredolu
of female attendees spent an average of 220 on their festival outfits, in comparison to 15% of male ...
The perfect habitat for male shoppers
26 Jan 2011 | by Nick Hughes
. 'The very act of shopping has for many years been categorised as a more female activity,' says Simon ... behaviours associated with our female customers. For menswear, it is all about clean, modernist ...
Top 10 marketing moments of 2010
13 Dec 2010 | by Nicola Clark
This emotional TV ad for the retailer, depicting key moments in the life of a female character, was arguably ...
LK Bennett to roll out 'real women' campaign
29 Jul 2010 | by Nicola Clark
it to connect better with female consumers. Other advertisers that have rejected heavily airbrushed models ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
