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Chain's '£5 off £40' offer ignores its fundamental strategic problems
The game , by social-media agency Yomego, primarily targets female Tesco shoppers and is based on the theme of making a Tesco delivery. Players must pack shopping baskets for their friends against the clock. It has several levels increasing in difficulty. The average player is spending 30 minutes a ...
The campaign launched in the Sunday Mirror yesterday, with a free pack of Disney collector cards in every copy, and will be supported by television and print advertising by DLKW Lowe. The television campaign supporting a similar promotion last summer was slammed by the advertising watchdog ...
The press campaign, created by DLKW Lowe, is also promoting its Morrisons Miles Card, which offers 10 'Morrisons Miles' for every litre of petrol bought. Customers who collect 5,000 points can redeem them for a 5 Morrisons shopping voucher. The deal will run from today (23 February) until ...
buzz. YES - TOM KNOX, JOINT CHIEF EXECUTIVE, DLKW LOWE Yes, but it comes with a big caveat ...
The research, from TNS and Ebiquity, tops off a sterling year for the supermarket which experienced an 8% year-on-year increase in sales in the three months following Freddie Flintoff's 'Let's Celebrate' Easter ad campaign. The supermarket, with its agencies DLKW Lowe and MEC, spent 22.7m on TV ...
Morrisons' Christmas ad by DLKW features Freddie Flintoff and Sir Bruce Forsyth and is set in a
Morrisons' Christmas TV ad shows Andrew "Freddie" Flintoff building a Christmas market with the help of some well-known faces, including Sir Bruce Forsyth.
The television campaign, created by DLKW Lowe, featured unhappy children cheering up at the prospect of visiting Morrisons, but drew complaints from three viewers who believed it was specifically targeted at children. The creative showed a child's face being illuminated when opening a pack of Walt ...
The Great Bum Jeans at George are set to be unveiled when Asda rolls out its latest denim collection to UK stores in September. The supermarket is currently using its George at Asda Facebook page to recruit female consumers to test the jeans. As Marketing went to press, more than 750 women had ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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