B&Q follows Homebase with female-led strategy
15 Mar 2012 | by Matthew Chapman
is shifting its strategy to appeal to more female customers, who the marketing team believes are primarily ...
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Media360: John Lewis to expand Never Knowingly Undersold campaign to radio
18 May 2012 | by Maisie McCabe
% to 80% of John Lewis shoppers are female decision-makers, but when people thought of John Lewis ...
Sharps Bedrooms puts media account out to pitch
10 Aug 2011 | by Mark Banham
creative digital account from DLKW Lowe to Affinity New Media. The company now operates from 96 ...
HomeForm £12m drive targets young women
22 Jun 2011 | by Ben Bold
HomeForm Group is looking to appeal to a younger female audience with the relaunch of its Kitchens
P&G launches digital beauty magazine
06 Apr 2011 | by Loulla-Mae Eleftheriou-Smith
following a poll of female consumers, which found that 92% of women do not feel that beauty brands listen ...
HomeForm kicks off £12m advertising review
24 Feb 2011 | by Matt Williams
, is understood to be overseeing the pitch. DLKW Lowe, the previous incumbent on the account, had been invited ... , beating DCH, Team Saatchi, Kindred and Logan Tod Co, in a pitch handled by the AAR. Last year DLKW ...
The perfect habitat for male shoppers
26 Jan 2011 | by Nick Hughes
. 'The very act of shopping has for many years been categorised as a more female activity,' says Simon ... behaviours associated with our female customers. For menswear, it is all about clean, modernist ...
M&S launches online TV show starring Myleene Klass
19 Aug 2010 | by Alex Brownsell
female M S customers between the ages of 25 and 60, with Klass tasked with uncovering any anxieties about ...
Brand health Check: Halfords
18 Aug 2010 | by Jeremy Lee
recently moved its ad account to DLKW Lowe. Is this just tinkering, or is it facing up to what could ...
Halfords appoints DLKW Lowe to £10m ad account
09 Aug 2010 | by Kunal Dutta
Halfords, the car accessory retailer, has appointed DLKW Lowe to handle its £10m creative account....The win is the first for the newly-merged DLKW and Lowe agency and follows a pitch against the incumbent, M C Saatchi, Beattie McGuinness Bungay and VCCP. Its appointment, following a pitch handled by The Observatory, comes as Halfords looks to rebrand its 224 existing outlets and plans to open a further 200 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
