Lynx backs iAds in £8m campaign
15 Dec 2010 | by Loulla-Mae Eleftheriou-Smith
The campaign, created by BBH, launches next week and will be supported by print, TV, digital, gaming and PR activity. Called "Falling Angels", the campaign claims that the new fragrance is "so tempting, it will make female angels fall from the sky for it". The iAd will allow iPhone and iPod Touch ...



