Sony Ericsson recruits tennis stars for digital campaign
22 Mar 2011 | by Ed Owen
Sony Ericsson has recruited six female tennis players to star in a web TV series and social media
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Review of the Year: Top 10 marketing mishaps in 2011
20 Dec 2011 | by Nicola Clark
previously argued that female footballers should wear skimpier kits to increase the popularity of the women ...
How UK consumers purchase, use and enjoy content on iPads, Kindles and e-readers
10 Mar 2011 | by Russell Feldman
on ownership than with the iPad: 57% of Kindle owners are male and 43% are female. User data for Sony's e ... are more likely to be female, and more likely to be older, contrary to those current owners that are of a ...
Top 10 marketing moments of 2010
13 Dec 2010 | by Nicola Clark
This emotional TV ad for the retailer, depicting key moments in the life of a female character, was arguably ...
Profile: Game-winning strategy
24 Nov 2010 | by Kim Benjamin
mission to attract females - and specifically teenage girls - to gaming. With that job seemingly done ...
Britain's love affair with mobile phones
05 Oct 2010 | by Russell Budden
to be female and in the younger age groups. Russell Budden, associate director, Kantar Media ...
Brand Health Check: Apple iPod
30 Jun 2010 | by Nicola Clark
in their skinny jeans. Play to female fashionistas who need some way of transferring their daily dose of Dolly ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
