Profile: Game-winning strategy
24 Nov 2010 | by Kim Benjamin
mission to attract females - and specifically teenage girls - to gaming. With that job seemingly done ...
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The campaign, created by BBH, launches next week and will be supported by print, TV, digital, gaming and PR activity. Called "Falling Angels", the campaign claims that the new fragrance is "so tempting, it will make female angels fall from the sky for it". The iAd will allow iPhone and iPod Touch ...
mission to attract females - and specifically teenage girls - to gaming. With that job seemingly done ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.