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Skyn condom brand takes testimonial approach

13 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

The outdoor and digital campaign, created by Blac, launches the product s first global position as a premium condom brand, targeting women. The creative features female testimonials supporting the product's strapline, "The closest thing to wearing nothing". Barry McCool, head of global marketing ...

Rapp creative directors poached by Pulse

10 Feb 2012 | by Daniel Farey-Jones

including Karmarama and DLKW, Agency.com, Lbi and R/GA. Their client experience includes Guinness ...

The joy of sex marketing

10 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

category that used to be sold primarily in pharmacies, but is increasingly mass-market, meaning more female ... this reason, the campaign will be led from a female angle, with women delivering testimonials Skyn can ...

Sport - Lady jockeys put on the ultimate show

09 Feb 2012 | by John Owens

A female jockeys-only event saw HRSM develop a campaign involving X Factor winner Alexandra Burke....August, when all the races were restricted to female jockeys. It was branded the 'Edinburgh Woollen Mill ... of the national press To highlight the talent of female jockeys To drive ticket sales ... shoot with the Daily Mail was also secured and organised with ten leading female jockeys. The race ...

Jeremy Lee: New generation has consigned media as we know it to history

09 Feb 2012 | by Jeremy Lee

rise to the top of media agencies (media owners have traditionally been a little bit more female-friendly)....little obscure and from a non-traditional media background (as well as female) can make senior management ...

Is media fairer to women?

09 Feb 2012 | by Alasdair Reid

situations. "My dad used to tell me when I was growing up in a tiny house in Reading that 'you're female ... that many of our senior clients are women and value having a female counterpart." Absolutely, Tracy De ... in the future and is an enormous opportunity for female leaders." And yet Pippa Glucklich, the managing ...

Pitch Update

09 Feb 2012

We hear that the advertising pitch for the consortium of brewers, working with the British Beer Pub Association, has been suffering from some organisational hitches. The agencies pitching for the business (101, DLKW Lowe, Now and Rainey Kelly Campbell Roalfe/Y R) were supposed to be briefed last Friday ...

Punter Appeal - VCCP

09 Feb 2012 | by Katherine Levy

- Closest to cold- 4.89 Source: OnePoll Research. Sample: 2,000 people (1,051 female, 949 male). ...

Soft Bowl 2012

09 Feb 2012

cent of its audience is female. But does it have to emasculate the audience in the process? The ads ...

My Media World: Rachael Wheeler

08 Feb 2012 | by Jeremy King

the world in first class, learn to play golf and be the new Simon Cowell - the female version of course.

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