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E.ON targets British Gas with price freeze pledge

15 May 2012 | by Matthew Chapman

, which could result in a further 50 added to household bills. Creative by DLKW Lowe states that E ...

British Gas revamps Planet Home strategy as Spall is dropped

30 Apr 2012 | by Matthew Chapman

The campaign, created by CHI Partners, introduces a new 3D animated style and now has a female narrator, TV actress Angela Griffin, as the brand seeks to make itself less masculine. Chris ... of a female narrator, because most of its engineers were men, meaning British Gas has a very masculine ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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