CLOSE-UP: CLIENT OF THE WEEK; New view at Carlsberg-Tetley
15 Dec 1995 | by KAREN YATES
, and a unique alcoholic soda aimed at sophisticated female drinkers dubbed Vault, as well as Arrol ...
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LETTERS: D&AD JURIES; We must nurture female creatives
15 Dec 1995
Last year, I was lucky enough to be included as one of the two female judges of the D re out...Last year, I was lucky enough to be included as one of the two female judges of the D re out there - we ve all just got to try a lot harder to recognise them and encourage them to keep going in this male-dominated world that D ve missed something and all the consumers today are men. Helen ...
INTERACTIVE: BEHIND THE HYPE/INTERNET RATECARDS; Can Internet publications justify their ad ratecard prices?
15 Dec 1995 | by JANET IZATT
Vauxhall, we can deliver female drivers under 30 and male drivers between 35 and 40. But Stephen ...
THIS WEEK: UKCL adds the feminine touch for its ad debut
14 Dec 1995 | by HARRIET MARSH
for the National Lottery. The tagline and female image for the TV campaign are previewed in a new pounds ...
NEWS: Ex-NUS chief Fitzsimons wins young IPR award
08 Dec 1995 | by MICHAEL KAVANAGH
- all women - selected for interview by the judging panel. This was despite a 60:40 ratio of female ...
MARKETING MIX: LETTER OF THE WEEK * Sponsored by TEAM; The uplifting aspect of a ‘fidget’
08 Dec 1995
and her needs. We base this on a thorough understanding of the contemporary female psyche ...
ADWATCH: Parents want fair play from toy advertisers
08 Dec 1995 | by GAIL KEMP
. Interestingly, that 35% has a male/female split of 26%/44% - which must prove something, even if only that toy ...
PRIVATE VIEW
08 Dec 1995 | by JAY POND-JONES
to such blatant sexism, through the exploitation of the female stereotype, until the clever twist at the end ...
SCANDINAVIAN MEDIA: Tv’s Teething Problems
08 Dec 1995 | by DAVID REED
at the female consumer. ZTV has probably been more valuable in filling a gap. Youth is a different ...
DIARY: Women celebrate as Robbie turns in grave
01 Dec 1995
the female movers and shakers in the PR industry indulging in a little navel gazing. After all, what can ... admits associate female members and the odds are on that its trawl for a new in-house PR will turn up a female practitioner. Ylva French was re-elected for a second term as president and the subject ...
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