NEWS: Female ads vary in impact
03 Nov 1995
The strength of a woman s relationship with a magazine determines her receptiveness to its advertising, according to a new study into women s monthlies conducted by Gruner and Jahr.
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LETTERS: D&AD JURIES; We must nurture female creatives
15 Dec 1995
Last year, I was lucky enough to be included as one of the two female judges of the D re out there - we ve all just got to try a lot harder to recognise them and encourage them to keep going in this male-dominated world that D&AD stands for today.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
