to remove filtersMARKETING MIX: LETTER OF THE WEEK * Sponsored by TEAM; The uplifting aspect of a ‘fidget’
08 Dec 1995
and her needs. We base this on a thorough understanding of the contemporary female psyche ...
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THIS WEEK: UKCL adds the feminine touch for its ad debut
14 Dec 1995 | by HARRIET MARSH
for the National Lottery. The tagline and female image for the TV campaign are previewed in a new pounds ...
ADWATCH: Parents want fair play from toy advertisers
08 Dec 1995 | by GAIL KEMP
. Interestingly, that 35% has a male/female split of 26%/44% - which must prove something, even if only that toy ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
