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THIS WEEK: UKCL adds the feminine touch for its ad debut

for the National Lottery. The tagline and female image for the TV campaign are previewed in a new pounds ...

PRIVATE VIEW

to such blatant sexism, through the exploitation of the female stereotype, until the clever twist at the end ...

SCANDINAVIAN MEDIA: Tv’s Teething Problems

at the female consumer. ZTV has probably been more valuable in filling a gap. Youth is a different ...

SUPPLEMENT: EUROPEAN BRANDS; European Private View

this arduous problem by not showing any product at all; a man calls a sex line and tells the anonymous female ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.