INTERACTIVE: CASE STUDY/THE OASIS; Oasis shows that interactive TV has golden promise with touch of soap
01 Nov 1996 | by JOHN OWEN
, it focused on female rally drivers, boxers and pilots. The favourite option was Face Tone, which ...
in female readers of 200,000. Independent pricing The Independent on Saturday has increased ...
, it focused on female rally drivers, boxers and pilots. The favourite option was Face Tone, which ...
The predominantly male environment of the Net can be off-putting to women, but appealing to female...to female users is paramount if it is to become a powerful marketing tool, says Ruth Nicholas The Internet is not a female-friendly place. In her book, Surfing on the Internet, JC Herz describes ... and involving. Fashion features Johnston believes that current female Net usage makes it an ideal ...
proportion of on-line users. The proportion of female subscribers to America Online in the US has leapt ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.