MEDIA: PROFILE; Flirting with female experience: Toni Rogers, launch editor, Minx
09 Aug 1996 | by JANET IZATT
Undaunted by the number of women s magazine on newsstands, Emap believes there is yet another a niche to exploit.
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Bhs is attempting to position itself as a credible fashion retailer with its first major TV branding campaign since it appointed Saatchi & Saatchi to the pounds 5m account in March this year.
Undaunted by the number of women s magazine on newsstands, Emap believes there is yet another a niche to exploit.
Nike continues to confront sporting stereotypes this week in its biggest UK women s press campaign, through Simons Palmer Denton Clemmow and Johnson.
Nestle Rowntree is repositioning Aero as a light, indulgent eat for women in a pounds 4m relaunch, which includes the new endline: Float away with an Aero .
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.