THIS WEEK: BRIEFS
26 Sep 1996
found that women DJs are seen as role models by 12- to 24-year-old females. The creative advertising ...
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INTEGRATED: MARKETING CHALLENGE; Littlewoods goes back to basics to restore pools success
27 Sep 1996 | by MEG CARTER
penetration and that, far from being a male pastime, the male:female split amongst Littlewoods punters ...
MEDIA: MEDIA CHOICE; My desk
26 Sep 1996 | by IAN RILEY
and sent a female member of staff into early labour. 4. Make it useful. Mouse mats make great ...
MEDIA: Style over substance
26 Sep 1996 | by ANDY FRY
young male readership as opposed to the female bias among most paid-for titles. According ... Radio Times s 68% ABC1s and female-biased titles. The four main advertising targets for Sky TV ...
DIARY: Do you want to spend two weeks on the lav?
20 Sep 1996
An extraordinary mailer landed in the shapely lap of the Diary editor this week, extolling the virtues of...erm... toilet advertising. It was the long-awaited 1996 ratecard from Carl Pickford Advertising, specialists in On License [sic] Lavatory Advertising - male and female . The mailer ...
NEWS: Hinton to take on Bartle role at IPA
20 Sep 1996 | by EMMA HALL
or female in the role. Hinton was unavailable to comment on his appointment, but it is customary ...
NEWS: HHCL creates seedy surgeon to front TV ad push for Martini
20 Sep 1996
well-toned female bottom clad in a G- string. My wife June. Isn t she gorgeous? he smarms ...
BACKBITE
20 Sep 1996 | by CAROLINE MARSHALL
that Sylvester, who happens to be black, was not right for the brand s thirtysomething female target customer ...
MARKETING MIX: The castaway client
19 Sep 1996
section of the female anatomy, this time with the assistance of Jade Jagger. Mick s little girl has just...The last time Brian Duffy wanted his product to hit the headlines, he got a bit of help from Eva Herzigova. Since Wonderbra, however, Duffy has gone down in the world and is now concentrating on a lower section of the female anatomy, this time with the assistance of Jade Jagger. Mick s little girl has ...
THIS WEEK: Why an original brand can learn from a copycat
19 Sep 1996 | by QUENTIN BELL
When I was in my late teens, believing that I was the dog s bollocks, I smoked Lucky Strikes. It was the first purchase from my pounds 4 weekly pay packet, because it was a style statement. It said, to any female straying close, that I was a macho man with a huge accoutrement. And to ignite my Luckies ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
