to remove filtersNEWS: Jackie Cooper in Eddie Bauer win
13 Dec 1996 | by SARAH MERTON
and females between 25 and 45, Jackie Cooper will conduct all Eddie Bauer s media relations ...
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MARKETING MIX: PROFILE; Old dog, new tricks
19 Dec 1996
how Anderson sent female members of his office home early one Friday after a particularly hard ...
CAMPAIGNS: Healthcare; New tool ensures a pregnant pause
28 Nov 1996 | by NICK PURDOM
Client: Unipath PR Team: Sandpiper Communications Campaign: Launch of Persona, a new method of contraception Timescale: January - September 1996 Cost: pounds 100,000 (launch only) Persona is a new form of contraception that measures female hormone levels to determine when it s safe for a woman ...
ADVERTISING & PROMOTION: How Boots made up pioneering ads
31 Oct 1996 | by JANE BAINBRIDGE
used a female role model but one with attitude as well as beauty. The ads, dubbed Joanna , saw ... . In the new ads, a female narrator expresses her moods in relation to a colour. In the Black ad she ...
CAMPAIGNS: JUDGE AND JURY; Eva and Caprice are a great pair but where was the health issue?
25 Oct 1996 | by AURELIA CECIL
pictures of bosoms. We have more vocabulary for this part of the female anatomy than most of the rest ...
CLOSE-UP: THE PEOPLE’S JURY; Puppy love continues to grow
11 Oct 1996 | by JOHN OWEN
especially popular with women. Almost a third of the female jurors who had seen the ad gave it full marks ... who would question whether the traditional female target market might be alienated by such unusual ...
NEWS: MacLaurin to champion high strength of Low ‘C’
27 Sep 1996 | by LEXIE GODDARD
-45 year-old male and female beer drinkers. The target market is so wide, it s a chance to apply ...
THIS WEEK: BRIEFS
26 Sep 1996
found that women DJs are seen as role models by 12- to 24-year-old females. The creative advertising ...
MARKETING MIX: PROFILE: Making strides with Boots; David Kneale * Marketing director * boots
12 Sep 1996 | by JULIAN LEE
, who are mainly female, in a more contemporary tone. As David Abraham of St Luke s confirms ...
NEWS: BBH chooses unusual fax images to promote Addiction
02 Aug 1996
Bartle Bogle Hegarty s new press work for the Elida Faberge fragrance, Addiction, takes the form of faxed messages exchanged between fictitious lovers. The advertising campaign consists of two executions, one for the male and the other for the female fragrance range. The ads feature a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
