CAMPAIGNS: Healthcare; New tool ensures a pregnant pause
28 Nov 1996 | by NICK PURDOM
Client: Unipath PR Team: Sandpiper Communications Campaign: Launch of Persona, a new method of contraception Timescale: January - September 1996 Cost: pounds 100,000 (launch only) Persona is a new form of contraception that measures female hormone levels to determine when it s safe for a woman ...



