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ADVERTISING & PROMOTION: CAMPAIGN OF THE WEEK; martini

this time of year appear to have been built on the belief that if you get a bit of female totty ... of busty females tumbling over a sofa for Loaded. Rumour has it Sharon Stone is about to accept pounds ... of image. In the sea of female flesh around this Christmas, the Martini ad neatly turns the tables ...

MEDIA: TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

and the pair will become the female version of Men Behaving Badly. A clutch of advertisers made sure ... upmarket females and decided the programme environment was perfect to catch them. Meanwhile, Sony ...

MARKETING MIX: I’ll name that brand in one!

of essence. Although the company which launched it was taken over in the 1920s, this female-oriented product...ounce of essence. Although the company which launched it was taken over in the 1920s, this female ...

MEDIA: BRIEFS

in female readers of 200,000. Independent pricing The Independent on Saturday has increased ...

THIS WEEK: Prudence jilted after ten years

-year-old female face logo. The initiative is designed to extend the company s reputation beyond insurance ...

MEDIA: SPOTLIGHT ON; 963 LIBERTY RADIO: Reincarnation of Radio Viva! must appeal to more women

. That wouldn t have mattered if London s female half had tuned in. It didn t. Back in May, Viva ...

NEWS: Viva to relaunch as 963 Liberty with ad blitz from Lansdown

very particular female niche and poor reception in some parts of London, notably the east ...

MEDIA: TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

trendy, upmarket females. Similarly, the Daily Mail found a good audience for its Guinness Book ...

MEDIA: CAROLINE IN THE CITY: AN expert’s view

. The pressure of being a female TV character living in Manhattan must be terrible. You ve got to be feisty ...

INTEGRATED: MARKETING CHALLENGE; Littlewoods goes back to basics to restore pools success

penetration and that, far from being a male pastime, the male:female split amongst Littlewoods punters ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.