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THIS WEEK: BRIEFS

DRTV in action People who respond to direct response TV campaigns are more likely to be ABC1, female and to work part-time, according to new research by media independent Prager s Hyde Park so that an audience of 40,000 in the park can watch the concert. Gas men manoeuvres ...

THIS WEEK: BRIEFS

they can strike it lucky with female meerkats. Wood to fuel service British Gas has appointed ...

THIS WEEK: STOP PRESS

on down-to- earth female friendships rather than glamorous images of women. ...

NEWS: HOTLINE

.8 per cent. Hello! is read by more than two million, predominantly female, readers a week. Red ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.