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THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - PUBLISHING

18 Dec 1997

, Quick Cuisine, in its Saturday Weekend magazine. This provided an opportunity to target busy, female ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - RADIO

18 Dec 1997

donors. These tend to be ABC1, higher income, 40-plus, and predominantly female. Younger donors tend ...

CAMPAIGN DIARY: ’Get your bits out for the girls’ was the cry at a Capital occasion

12 Dec 1997

tribute band and belting out the hits? We re not quite sure who the female singing with him ...

Diary: Roofers make a clean breast of press pack titillation

12 Dec 1997

A tale from the no such thing as bad publicity stable. It has come to my attention that the National Federation of Roofing Contractors is under fire for a press pack it produced for the Interbuild exhibition two weeks ago. Why? It features various parts of female anatomy in conjunction ...

MARKETING MIX: PROFILE: Screen-fighting man - Larry Sparks marketing director Eidos Interactive

11 Dec 1997 | by LISA CAMPBELL

, but is conscious that its launch came when consumers were tuned in to the idea of female heroines. When we ... launched the first female action hero at a better time. People couldn t get enough of Girl Power, says ... are grateful to see a powerful female character taking the starring role, he is more new lad than new man ...

ADVERTISING & PROMOTION: CAMPAIGN OF THE WEEK - OIL OF ULAY

11 Dec 1997 | by STEPHEN CARTER

through a virtual art gallery , showing the work of five cutting-edge contemporary female artists ...

POINT OF PURCHASE: The point of high returns - Where is the best place to catch a consumer swamped by ad messages and by too much choice? David Sumner-Smith gives the low-down on point of purchase

11 Dec 1997 | by DAVID SUMNER-SMITH

differences between male and female shoppers, but the impact of these is minor. The beer section ...

MARKETING FOCUS: Adwatch of the year - In this year’s review of the major stars in the Adwatch charts, Gail Kemp finds out which companies, brands and ad campaigns were hits with the public

11 Dec 1997 | by GAIL KEMP

achieved serious fame by playing the female lead in The Full Monty, Molly could be in for a busy 1998 ...

Newsmaker/Jim Hytner: Why Channel 5’s boss wants to take more control.

05 Dec 1997

their creations, was Hytner’s idea as he sought to broaden Sky’s appeal to female audiences. It is unlikely ...

MARKETING MIX: One freaky coincidence too many

04 Dec 1997 | by JULIAN LEE

STH project? An ad for the Femidom female condom, an account on which he had won awards at Alliance ...

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