MARKETING MIX: PROFILE: Screen-fighting man - Larry Sparks marketing director Eidos Interactive
11 Dec 1997 | by LISA CAMPBELL
, but is conscious that its launch came when consumers were tuned in to the idea of female heroines. When we ... launched the first female action hero at a better time. People couldn t get enough of Girl Power, says ... are grateful to see a powerful female character taking the starring role, he is more new lad than new man ...



