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INTERACTIVE: CASE STUDY/ELLE CHANNEL - The Elle/Clinique joint venture that aims to tempt more women online/A push channel, tailored to the way women use the Net, could take new media further

17 Oct 1997 | by STEVE SHIPSIDE

spectacle of female brands muscling in on the new-media scrum....Push has come to shove and, as push technology comes of age, it s bringing with it the unlikely spectacle of female brands muscling in on the new-media scrum. With push technology, instead of surfing the Web for information, you subscribe to a channel and the information is sent to your ...

NEW PRODUCT LAUNCHES: NOW PRODUCTS 97 - Aromatherapy is in, but then again, so is Victoriana. Oh, and don’t forget to dig out all your old shoulder pads. Dan O’Donoghue, joint chief executive of Publicis, tries to unravel changing trends a

27 Jun 1997 | by DAN O’DONOGHUE, joint chief execu

female ) is 50 and a Martini drinker. If you can manage a toyboy as well, that s even better. Helen ... threatening. With this in mind, men have grown more inventive in their choice of female exclusion ... consumers - both male and female - for beer or lager products that are smoother and easier to drink than ...

IBM launches next phase of ’solutions’ advertising theme

09 May 1997 | by KAREN YATES

? The voiceover announces: IBM helps business Websites do business. A female colleague asks: Ever think ...

INTERACTIVE: THE INTERACTIVE QUESTIONNAIRE IN ASSOCIATION WITH ELECTRONIC TELEGRAPH: America Online’s takeover bid for CompuServe does not appear to threaten UK ISPs

02 May 1997 | by MAIRI CLARK

-ha...male or female? It makes a difference...pounds 10 ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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