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Disneyland Resort Paris 'bad dreams' by BETC Euro RSCG
Agency: BETC Euro RSCG
Rating: 5.0
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- Aug-1997 (1)
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- PR Week UK (1)
FOCUS: YOUTH MARKETING - Dipping into the fountain of youth - Feel out of touch with the young people of today? PR specialists are tapping into the 1990s phenomenon that is Girl Power and can put client brands centre stage at festivals
08 Aug 1997 | by POPPY BRECH
the youth market in much the same way as it would towards the grey market, or the male or female markets ... Corporate Clubber. Predominantly female, Corporate Clubbers are night animals whose main interests ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
