THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - RADIO
18 Dec 1997
donors. These tend to be ABC1, higher income, 40-plus, and predominantly female. Younger donors tend ...
, Quick Cuisine, in its Saturday Weekend magazine. This provided an opportunity to target busy, female ...
donors. These tend to be ABC1, higher income, 40-plus, and predominantly female. Younger donors tend ...
-second film, which appears on ITV, Channels 4 and 5 and satellite TV, shows two female office workers ...
exclusive store evenings in a bid to get closer to its female customer base. However, the Boots ... will be channelled into direct marketing as it gains more intelligence on its female customer base ...
for men. Although many female colleagues said they had not directly suffered from prejudice ...
Chester Zoo is using the appeal of Karha, its first female Asian elephant born in the UK...Chester Zoo is using the appeal of Karha, its first female Asian elephant born in the UK, as the basis for its direct marketing campaign this year. The campaign, through CDMS, is targeting households with children under ten in the zoo s 100-mile catchment area. ...
dairy products for client Anchor Foods by serving them up to the predominantly female staff on women ...
targeted direct mail. By contrast, addressing female dress catalogues to obviously male recipients ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.