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THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - PUBLISHING

, Quick Cuisine, in its Saturday Weekend magazine. This provided an opportunity to target busy, female ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - RADIO

donors. These tend to be ABC1, higher income, 40-plus, and predominantly female. Younger donors tend ...

Bates Royal Mail campaign prompts goodwill between businesses

-second film, which appears on ITV, Channels 4 and 5 and satellite TV, shows two female office workers ...

Boots DM drive to cardholders

exclusive store evenings in a bid to get closer to its female customer base. However, the Boots ... will be channelled into direct marketing as it gains more intelligence on its female customer base ...

CAREERS: Comment - Boys and girls must learn to play together

for men. Although many female colleagues said they had not directly suffered from prejudice ...

ADVERTISING & PROMOTION: Thinking big

Chester Zoo is using the appeal of Karha, its first female Asian elephant born in the UK...Chester Zoo is using the appeal of Karha, its first female Asian elephant born in the UK, as the basis for its direct marketing campaign this year. The campaign, through CDMS, is targeting households with children under ten in the zoo s 100-mile catchment area. ...

Focus: Handling and Distribution - Achieving effective postal strikes

dairy products for client Anchor Foods by serving them up to the predominantly female staff on women ...

SOAP BOX: Poorly targeted mail should earn a good thrashing

targeted direct mail. By contrast, addressing female dress catalogues to obviously male recipients ...

 

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