Search results for DLKW, female Viagra, Flibanserin

Showing 1 - 6 of 6 results

Sort results by: date | relevance

Search filters:

By Date

  • 1997 Remove filter

Click remove filters icon to remove filters

Clear this search

Add Search Filters:

By Date

By Publication

By Channel

By Industry Sector

CRAFT: PROFILE - Upbeat female duo behind the Brave breakaway/Emma Hall on whether the gamble by Emily Bliss and Michele Stapleton paid off

Oh no - we ll get found out! Emily Bliss s overwrought reaction to the prospect of a Campaign profile couldn t be further removed from the calm, focused face of the production company, Brave Films that greets me at the interview.

CLIENT OF THE WEEK: Baring all for the Natural look - Jacqueline Paterson says the female body should be celebrated. By Karen Yates

Boots Jacqueline Paterson claims that if anyone had told her a year ago that she would relaunch the Natural Collection using a naked girl dancing in a tank of water, she d have laughed at them.

ARAB MEDIA: THE BUYING POWER OF ARAB WOMEN - Meg Carter reports on the moves advertisers are making to reach a female market that is increasingly lucrative

Magazines remain the key advertising medium for brands targeting Arab women. However, the rapid growth of TV programmes and channels throughout the Middle East is offering advertisers more opportunities than ever before to reach this affluent, discerning, yet highly discreet consumer market.

DMB&B Punto ad has female appeal

Fiat is putting pounds 3 million behind DMB s latest spot for the Punto, which keeps to the theme of feisty women drivers.

Marketing Focus: More than a woman - Advertisers can no longer patronise female consumers with outdated stereotypes, writes Jane Bainbridge

Over the years, the image of women in advertising has been restricted by the stereotypes of soap powder, supermarkets and boxes of chocolates. While the industry has tried hard to communicate with women more effectively, there is a feeling that too many ads still fail to treat and target women as consumers...

BBC star gives BT female push

BT is putting women back at the core of a new marketing message and has signed Ballykissangel star Dervla Kirwan as the first woman to front one of its campaigns since it dropped Maureen Lipman s Beattie character five years ago.

 

Additional Information

Campaign Jobs



Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.