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THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - PUBLISHING

18 Dec 1997

, Quick Cuisine, in its Saturday Weekend magazine. This provided an opportunity to target busy, female ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - RADIO

18 Dec 1997

donors. These tend to be ABC1, higher income, 40-plus, and predominantly female. Younger donors tend ...

MARKETING MIX: PROFILE: Screen-fighting man - Larry Sparks marketing director Eidos Interactive

11 Dec 1997 | by LISA CAMPBELL

, but is conscious that its launch came when consumers were tuned in to the idea of female heroines. When we ... launched the first female action hero at a better time. People couldn t get enough of Girl Power, says ... are grateful to see a powerful female character taking the starring role, he is more new lad than new man ...

ADVERTISING & PROMOTION: CAMPAIGN OF THE WEEK - OIL OF ULAY

11 Dec 1997 | by STEPHEN CARTER

through a virtual art gallery , showing the work of five cutting-edge contemporary female artists ...

POINT OF PURCHASE: The point of high returns - Where is the best place to catch a consumer swamped by ad messages and by too much choice? David Sumner-Smith gives the low-down on point of purchase

11 Dec 1997 | by DAVID SUMNER-SMITH

differences between male and female shoppers, but the impact of these is minor. The beer section ...

MARKETING FOCUS: Adwatch of the year - In this year’s review of the major stars in the Adwatch charts, Gail Kemp finds out which companies, brands and ad campaigns were hits with the public

11 Dec 1997 | by GAIL KEMP

achieved serious fame by playing the female lead in The Full Monty, Molly could be in for a busy 1998 ...

MARKETING MIX: One freaky coincidence too many

04 Dec 1997 | by JULIAN LEE

STH project? An ad for the Femidom female condom, an account on which he had won awards at Alliance ...

Marketing Technique: Sales Promotion - Choosing & using/Breaking the dress code/Promotional clothing can be highly effective, but there’s more to it than just printing off hundreds of T-shirts with a logo on Robin Cobb looks at the factors t

04 Dec 1997 | by ROBIN COBB

that are better suited to their working lifestyles. Female staff can now wear trousers, while male crew ...

Marketing mix: A word to the wise

27 Nov 1997 | by DANNY ROGERS

Oil of Ulay s TV campaign for its new cosmetics range, the Oil of Ulay Colour Collection, is certainly different. It scores a first by showing female artists at work who end up making art history by revealing their work in a series of sponsored TV broadcasts, which are each screened just ...

Advertising & promotion: So what do women want? - WPP’s new marketing agency focuses exclusively on women consumers but is also keen not to fall into new Girl Power stereotypes, writes LISA CAMPBELL

27 Nov 1997 | by HELEN SULLIVAN, Senior consultant, Abra

Mosk-owitz Lepler, president of WPP s new female-focused off-shoot, Intuition. The days of treating ... is why out of the agency s 20 staff, only two are male. Speaking to women with a female voice has implications for Intuition s first client, Clairol, which, following research among all-female focus groups ...

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