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CAMPAIGN DIRECT: MARKETING CHALLENGE - How FCA! helped Hotpoint ditch its ’dull and mumsy’ image/Irritated by the ’spotty oik’ factor, John Owen is rare - a mere humble male who loves Hotpoint’s message

10 Oct 1997 | by MEG CARTER

Medianetwork recommended women s magazines as the best way to reach the 25- to 45-year-old female target ...

CAREERS: Comment - Boys and girls must learn to play together

09 Oct 1997 | by JACK GRATTON

for men. Although many female colleagues said they had not directly suffered from prejudice ...

STOP PRESS: Survey reveals it’s a man’s world in PR

03 Oct 1997 | by IAN DARBY

third of top jobs within the industry. However, only four of the top 24 agencies have female managing...An Association of Women in Public Relations survey has revealed that women account for around a third of top jobs within the industry. However, only four of the top 24 agencies have female managing directors, despite 35 per cent of PR directors being women. And women hold only 30 per cent of top in ...

JWT mocks mysticism in Boots push

03 Oct 1997 | by HARRIET GREEN

includes arty photographs of female nudes next to photographs of products from the Kyusu range ...

Pastry push

02 Oct 1997 | by PATRICK BARRETT

through Leo Burnett from October 1. Targeting female consumers, it calls on them to Bin your rolling pin ....Jus-Rol, the frozen pastry specialist, is running a pounds 750,000 TV and press ad campaign through Leo Burnett from October 1. Targeting female consumers, it calls on them to Bin your rolling pin . ...

Sony teams up for Spice game

02 Oct 1997 | by DANNY ROGERS

. It is expected to capture the imagination of young, female consumers - a sector into which computer games ...

Platform: It’s time to take notice of what people think - It’s time companies began listening to staff and clients when it comes to social and environmental issues, says Richard Aylard

26 Sep 1997 | by RICHARD AYLARD

their opponents, nor because a greater proportion are female, though both are true....Labour MPs are different. Not because they are a younger and more numerous species than their opponents, nor because a greater proportion are female, though both are true. The difference that I am referring to was detected by a MORI poll and has lessons for anyone concerned with corporate ...

LIVE ISSUE/GAMBLING: How fewer restrictions are helping bingo to grow - After years of decline, the game of chance is free to flourish, says Karen Yates

26 Sep 1997 | by KAREN YATES

the lottery, bingo could now put its case to its mainly female, working-class target market - who are some ...

ADVERTISING & PROMOTION: CAMPAIGN OF THE WEEK: TONY’S FREEZER COCKTAILS

25 Sep 1997 | by PATRICK BARRETT

Distillers envisaged that 8% of 18- to 34-year-old spirit-drinking females would, by now, be aware of Tony ...

MARKETING FOCUS: Giving birth to the male pill - The male pill will soon be available but how will drugs firms overcome macho hang-ups? Marketing puts a mock branding campaign to the test. James Curtis reports

25 Sep 1997 | by JAMES CURTIS

sociological landmark. The female pill helped liberate women in the 1960s. What impact will it have ... prescription-drug feel to appeal to doctors. It borrows from the design cues of female pills but adapts them ... and clear about the benefits of the pill to them and their partners. Female partners who also need ...

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