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Shaffer taken on to spearhead Fuller’s profile-raising drive

11 Jul 1997 | by JEMIMAH BAILEY

to open at the end of the summer. It will target 25- to 35-year-olds and will have a female friendly ...

Focus: Marketing Comms - The faces behind the brand names

16 May 1997 | by DANNY ROGERS

audience, the core of which is female. But Afreeka is not made by a youth specialist like Britvic ... for products associated with male values and not the sexy, female values we were trying to communicate ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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