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Marketing Technique: Sales Promotion - Choosing & using/Breaking the dress code/Promotional clothing can be highly effective, but there’s more to it than just printing off hundreds of T-shirts with a logo on Robin Cobb looks at the factors t

that are better suited to their working lifestyles. Female staff can now wear trousers, while male crew ...

REVIEW: Marketing and advertising news in the week’s press ..

Lee Cooper has unveiled its first TV advertising for ten years. The pounds 2.5 million campaign, through Grounds Morris, is set in an airport, where a handsome young man strips down to his jeans while flirting with a female airport security officer. The endline is: Lee Cooper. Hard ...

Lee brings flare to jeans market

Lee s intention to target fashion-conscious females. Lee signalled its strategy to court the younger female customer earlier this year with the launch of its Spacelink television campaign, which ...

MEDIA CHOICE

is guaranteed to make even the most lardy female feel a bit more comfortable about her derriere, and the Sloggi...Claire Beale chooses the Sloggi press ad that appears in the July issue of Options magazine. It s summer (I know because it s raining) and a girl s thoughts naturally turn to her bum. This feature is guaranteed to make even the most lardy female feel a bit more comfortable about her derriere ...

Tommy for girls.

US clothes designer Tommy Hilfiger is launching the female version of his fragrance in the UK...US clothes designer Tommy Hilfiger is launching the female version of his fragrance in the UK on August 1.Tommy Girl will be available nationwide by the end of the month. ...

THE NEW KINGS OF DENIM: Over the years, BBH’s work for Levi’s has created and defined jeans advertising. Up-and-coming labels have their work cut out to compete, Mairi Clark reports

they re very strong, masculine images. The City Slickers campaign probably gained female jeans buyers ...

MEDIA: DEBENHAMS MAGAZINE: AN EXPERT’S VIEW

an extended lifespan for this issue. And while a lot of the editorial has a female slant ...

Real people display Reebok’s versatility in latest Lowes film

Lowe Howard-Spink unveils a moody new film for Reebok this week, featuring real people instead of the more usual sponsored athletes. The commercial, entitled storm and shot in black and white, follows a selection of sportspeople, including a cyclist, a female runner, a basketball player and a ...

Diesel in talks on future direction of brand

Basic, Diesel Female, Diesel Shade and the accessories line, Spare Parts. ...

Impulse signs up for fashion ties

for its female bodyspray brand, Impulse....Elida Faberge has joined forces with British designer Red or Dead to push its 1997 campaign for its female bodyspray brand, Impulse. The brand redesigned last year to maintain a trendy image among its core users, 16- to 24-year-olds. It has linked its fragrance launch, ID, with the fashion ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.