04 Dec 1997
| by ROBIN COBB
that are better suited to their working
lifestyles.
Female staff can now wear trousers, while male crew ...
18 Jul 1997
Lee Cooper has unveiled its first TV advertising for ten years.
The pounds 2.5 million campaign, through Grounds Morris, is set in an
airport, where a handsome young man strips down to his jeans while
flirting with a female airport security officer. The endline is: Lee
Cooper. Hard ...
10 Jul 1997
| by JULIAN LEE
Lee s intention to target
fashion-conscious females.
Lee signalled its strategy to court the younger female customer earlier
this year with the launch of its Spacelink television campaign, which ...
27 Jun 1997
| by MAGGIE TAYLOR, planning partner at Cowa
is
guaranteed to make even the most lardy female feel a bit more
comfortable about her derriere, and the Sloggi...Claire Beale chooses the Sloggi press ad that appears in the July
issue of Options magazine. It s summer (I know because it s raining)
and a girl s thoughts naturally turn to her bum. This feature is
guaranteed to make even the most lardy female feel a bit more
comfortable about her derriere ...
26 Jun 1997
| by By DANNY ROGERS.
US clothes designer Tommy Hilfiger is launching the female version
of his fragrance in the UK...US clothes designer Tommy Hilfiger is launching the female version
of his fragrance in the UK on August 1.Tommy Girl will be available
nationwide by the end of the month.
...
30 May 1997
| by MAIRI CLARK
they re very strong, masculine images. The
City Slickers campaign probably gained female jeans buyers ...
18 Apr 1997
| by CLAIRE BEALE, Campaign’s media ed
an extended lifespan for
this issue. And while a lot of the editorial has a female slant ...
21 Mar 1997
| by HARRIET GREEN
Lowe Howard-Spink unveils a moody new film for Reebok this week,
featuring real people instead of the more usual sponsored athletes.
The commercial, entitled storm and shot in black and white, follows a
selection of sportspeople, including a cyclist, a female runner, a
basketball player and a ...
14 Mar 1997
| by HARRIET GREEN
Basic, Diesel
Female, Diesel Shade and the accessories line, Spare Parts.
...
20 Feb 1997
| by ANNA GRIFFITHS
for its female bodyspray brand, Impulse....Elida Faberge has joined forces with British designer Red or Dead
to push its 1997 campaign for its female bodyspray brand, Impulse.
The brand redesigned last year to maintain a trendy image among its core
users, 16- to 24-year-olds. It has linked its fragrance launch, ID, with
the fashion ...