to remove filtersNewsmaker/Jim Hytner: Why Channel 5’s boss wants to take more control.
05 Dec 1997
their creations, was Hytner’s idea as he sought to broaden Sky’s appeal to female audiences. It is unlikely ...
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THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - RADIO
18 Dec 1997
donors. These tend to be ABC1, higher income, 40-plus, and predominantly female. Younger donors tend ...
TV MONITOR: A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN
28 Nov 1997 | by NICK JOHNSON
female-biased audience. Advertisers in the first slot were: Nissan Almera, EMI, Safeway, Persil ...
Marketing mix: A word to the wise
27 Nov 1997 | by DANNY ROGERS
Oil of Ulay s TV campaign for its new cosmetics range, the Oil of Ulay Colour Collection, is certainly different. It scores a first by showing female artists at work who end up making art history by revealing their work in a series of sponsored TV broadcasts, which are each screened just ...
Y&R focuses on taste sensation in pounds 3m HP Sauce ads
21 Nov 1997 | by GIDEON SUMMERFIELD
film features a female firefighter. Y s campaign follows on from an existing one, which has ...
Court Burkitt lends Malibu Spice work monochrome look
21 Nov 1997 | by GIDEON SUMMERFIELD
couple. The female model is painted black and the male model, painted white, is holding the distinctive ...
Dana
20 Nov 1997 | by MIKE HEWITT
campaign for its new female fragrance Fetish....Dana, the UK branch of US cosmetics giant Renaissance Cosmetics, this week launches a pounds 3m ad campaign for its new female fragrance Fetish. The ad, created by all-female California-based ad agency Lambesis, features a teenage girl struggling to get into a pair of leather trousers ...
Bates Royal Mail campaign prompts goodwill between businesses
14 Nov 1997 | by ANNA GRIFFITHS
-second film, which appears on ITV, Channels 4 and 5 and satellite TV, shows two female office workers ...
TV MONITOR: A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN
07 Nov 1997 | by FRANCIS GOODWIN
. The tough theme of Gold fitted in with an ad showing a female GP braving the elements. The TV buyer ...
CAMPAIGN OF THE WEEK: GUINNESS
06 Nov 1997 | by DANNY ROGERS
across social class and male/female groups. It performed well in Scotland and the north of England ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
